I designed the Rize Media website to resonate with Gen Z and young audiences, creating a dynamic, colorful, and bold look with striking typography and an intuitive interface that reflects the brand identity and speaks their digital language.
Rize
Rize - Marketing company
Role: Brand Designer, UX/UI Designer
Studio: thm
Overview
Rize Media is a digital agency working with B2B companies across a wide range – from early stage startups to more established businesses.
The goal of this project was to build both the brand and the website from scratch, creating a strong digital presence that not only looks good, but clearly communicates their value and supports conversion.
the challenge
The challenge was to create clear differentiation
and communicate a strong, compelling value proposition.
Youthful Innovative Dynamic
comapny values
Based on this direction, we defined three core brand values: Youthful, Innovative, Dynamic.
These values were chosen to position the brand as energetic and forward-moving, in contrast to more traditional and generic agencies in the market.
Competitive Insights
When analyzing competitors, I noticed a gap between their
social presence and their websites.
While their social media feels dynamic, engaging, and success-driven – their websites often feel outdated, static, and slow, which creates friction and leads users to drop off.
User Journey
I designed the flow to minimize friction and reduce
unnecessary navigation:
Immediate clarity – users quickly understand what the company does
Dynamic experience – strong use of motion to reflect the brand’s energy
Trust building – early exposure to selected work
Fast conversion – clear and accessible contact points
Home page Journey
